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Spiro & Associates assume Shell Factory marketing efforts

October 10, 2018
By CHUCK BALLARO ( , North Fort Myers Neighbor

The Shell Factory & Nature Park is poised to take its business and marketing strategy to the next level

Spiro & Associates has been named the Advertising, Marketing and Public Relations Agency of Record for one of Southwest Florida's historic and tourist and family destinations.

"Agency of Record" means the company will work in concert with The Shell Factory's in-house folks and owner Pam Cronin in marketing including executing creative assets, television, radio, print, outdoor digital, event support, social media and public relations plans to improve the brand.

"Pam and I have been friends for years but never worked together. We received an RFP (request for proposal) from her and the company. It was about a four-month process," Christopher Spiro said. "We received great intel and put together a presentation for her and her board."

Spiro & Associates will take over the job from Rick Tupper, who will be leaving the Shell Factory following Nam Jam on Oct. 14.

Tupper had helped the company's revival by changing the marketing from primarily tourism driven to a local family destination. The strategy worked, as revenues and attendance jumped by double digits annually until Hurricane Irma last year slowed the growth.

Spiro wouldn't tip his hand too much, but said he wanted to bring in people of all ages, locales, and walks of life. He also wanted to bring back some of the old-time roadside attraction feel the Shell Factory used to have.

"Take a look at all the attractions and events they do and there's something for everyone," Spiro said. "They've been around for 80 years. They got away from that roadside attraction aspect and we'd like to se them get back to that."

Since its inception in 1938, The Shell Factory & Nature Park has been entertaining tourists and families, with 60,000 square feet of gift shops, rides, arcade games and more.

With more than 400 animals, the Nature Park has become the most visited attraction, a place to bring the kids for field trips and sleepovers. It also serves as a place for animals to find refuge.

Spiro said the Shell Factory is always a work in progress, bringing in something new and exciting all the time with there always being something to do.

"They're always adding, subtracting, redoing. They're ongoing and it's just so impressive to be there and see how dedicated they are," Spiro said.

Spiro & Associates is one of Southwest Florida's largest marketing, advertising, public relations and brand architecture firms. The company serves local, regional and national clients in the fields of land development, construction, retail, residential and commercial real estate, law, marine, business, residential services, and many more.

Contact them online at or call 481-5511.



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