Fitness 1440 to celebrate grand opening
It’s been open for well over a year, but Fitness 1440, a 24-hours-a-day fitness center at Weaver’s Corner Shopping Center will soon be celebrating its grand opening.
Fort Myers Mayor Randy Henderson joined with the center’s general manager Tony Decuicies to cut the ribbon to celebrate the occasion, with the hope of bringing more loyal members to the gym, which has seen tremendous growth since they opened.
The grand opening will be held on Saturday, Sept. 24, from 9 a.m. to 5 p.m. and will feature vendors, class demonstrations, food, raffles and discounted memberships.
“We’re going to have people in the industry coming through. We’ll also have a lot of business-to-business deals coming through,” Decuicies said. “We’re also going to have the Sheriff’s Office, the firefighters and a lot of benefits, including the Humane Society.”
The event mostly is about bringing in new members who will get to work out with state-of-the-art, as well as old school, equipment.
The gym also has an arsenal of 16 classes, with the Silver Sneaker programs being among the most popular, as well as other things, from MMA-style and Cross-Fit training to boot camps, Decuicies said.
“We have everything necessary to create change, whether you’re a newbie or an athlete. We have free weights, functional training systems, treadmills, personal training and nutrition,” Decuicies said.
Blaise DeFrances, owner of Fitness 1440, has had a location in Englewood for several years, and started his second location here last May, buying the former Next Level Fitness.
Currently, the gym has around 1,000 members, who pay roughly $29 per month. Membership specials for the grand opening will likely offer dropping the membership fee.
With season around the corner, Decuicies said he expects membership to jump to between 1,300 and 1,400, which would be near maximum.
“We don’t want to sacrifice service. About 1,500 would be the maximum. We are a 24-hour place, which helps disburse the member base throughout the day, so it’s not much of an issue,” Decuicies said.
Fitness 1440 has 29 locations nationwide and is always looking to expand.
For more information, call 731-2348 or go online to