New Neighbor products debut in June
The North Fort Myers Neighbor publishes its final weekly print edition today, giving way to an expanded lineup of news, lifestyle and marketing products for readers and advertisers.
The local news coverage residents have become accustomed to will become more timely online at www.northfortmyersneighbor.com.
“This will be the same local civic, business and sports stories readers get now, just presented in real time on the new-look Neighbor web site,” said Ray Eckenrode, publisher of the Neighbor and its parent company, Breeze Newspapers. “The Neighbor isn’t a physical product, it’s a brand synonymous with local news, information and advertising value in North Fort Myers and we’ll continue to deliver all those things in a variety of new ways moving forward.”
Although day-to-day news coverage is moving online, there will still be a print product for the market as North Fort Myers Neighbor Living debuts on June 16.
“The magazine will focus on North Fort Myers as a diverse and growing community and look at what makes it special. There will be a ‘meet your neighbor’ feel to it, profiles of people or organizations that make the community go,” said Valarie Harring, the Neighbor’s executive editor.
The magazine will be found at more than 100 community and business locations in North Fort Myers, publishing the third Wednesday of each month.
The Neighbor will also launch a new direct mailed advertising product next month — North Fort Myers Neighbor Direct — which will target 4,000 households per month, 16,000 total over each four-month cycle.
“We have segmented the market into four quadrants and will be rotating the mailing to better saturate the area over time,” says Laurie Ragle, sales manager of the Neighbor and Breeze Newspapers. “We are excited to offer something that gets in the mailboxes of those in North Fort Myers with buying power.”
The Neighbor’s popular “Best Of North Fort Myers” contest will remain unchanged and returns this fall, allowing residents to select their favorite businesses in dozens of categories.
“We believe the North Fort Myers area is poised for positive change and growth and we’ve designed these products to take advantage of that, attracting broad readership and allowing advertisers to access that readership via multiple marketing channels,” Eckenrode said.
Local businesses are invited to a special kickoff event for the new Neighbor product from 4:30 to 6 p.m. June 16 at the North Fort Myers Chamber of Commerce, 2787 North Tamiami Trail. The come-and-go event will allow you to network with community business owners and managers and see the first issue of the new print publication.
Businesses interested in attending the event or seeking more information about the new products can contact Ragle at email@example.com or 239-574-3403.