Guest Commentary | Small but mighty: Small businesses drive Southwest Florida economy
Family-owned companies and mom-and-pop businesses are statistically dominant in our region. The latest U.S. Census data show that businesses with fewer than 20 employees comprise 86% of all registered establishments in Collier County, 85% in Lee County and 84% in Charlotte County.
Small businesses are the foundation of our local economy, but their competition isn’t necessarily another mom-and-pop store down the road – they are competing against big-box retailers and international e-commerce platforms. Small businesses need our support to survive… and we need them.
Florida is recognized nationally as being pro-business, and Southwest Florida’s political leaders have rolled out the welcome mat for all businesses, from homegrown startups to international companies like Hertz, Chico’s FAS and Gartner.
The Horizon Council and Horizon Foundation foster relationships focused on enhancing the region’s long-term prosperity by investing in business.
In April, WalletHub ranked Fort Myers as the second-best small city for starting a business in the U.S.
Of course, we’ve all seen studies indicating that half of all businesses fail within their first five years. That’s why Small Business Saturday, set for Nov. 29, is the perfect opportunity to show our appreciation for local entrepreneurs and kickstart our holiday shopping by visiting some locally owned restaurants, retail stores and attractions.
Not in the mood to fight holiday traffic?
Many of these local stores now offer e-commerce options.
Don’t feel like waiting for a table? Local restaurants will gladly accept a to-go order. Consider purchasing gift cards from local shops and diners for your loved ones.
Economists say 68 cents of every dollar spent at a local business stays in the community. Spending your money at a small business increases their likelihood of survival, but it also means you are supporting the individuals who work at that business — your neighbors, your friends and even your family.
Shopping at mega-retailers and online marketplaces is convenient, but shopping at a small business in your own neighborhood is a difference-maker for our community.
Teri Hansen, APR, is founder, president and chief creative officer at Priority Marketing.